Resources mentioned in this episode:

👉 Podmatch To Book Guest Interviews (as an interviewer or interviewee)

👉 Start The Profitable Practice Free Course Here

👉 Learn About The Profitable Nutritionist Program

👉 Apply for The Mastermind

Episode Summary:

Would you like to be able to connect with thousands of new potential clients every week? 

I bet you would. 

Enter: Podcast Guest Appearances

In this episode I'm going to tell you: 

1. Why you want to get booked as a guest on other people's podcasts
2. How to find those podcasts
3. What to pitch them so they book you
4. How to grow your audience and client base from those guest appearances 

Let’s get into it.

Transcript:

Note: The transcription below was provided for your convenience. Please excuse any typos or mistakes the automated service made in translation.

Andrea Nordling 0:00
Welcome back, my friend. We're talking podcasting. Again this week. It is a continuation of our episode last week talking all about if you should create your own podcast. And I intentionally split these up into two separate topics, because they're very different, because they're very different.

Andrea Nordling 0:22
And depending on what stage of your business you're at, you may favor one over the other. So at last episode, episode number 55, was should you start a podcast, your own podcast? Maybe you're considering that in which case, that'll be a very, very useful resource. We got really, really detailed on setting up a podcast how to know if it's the right time, what do you talk about all of the tech behind it, the process, etc. Now, that was a very, like I said, useful resource. But what if you want to be on other podcasts, either in addition to your podcast, or instead of having your own podcast? Can you do that? Can you just be a podcast guest? Of course you can, my friend. So in this episode, we are going to talk about what that looks like. And I'm going to tell you exactly why you may very well want to get booked as a guest on other people's podcasts, how to find those podcasts, what to pitch them, and how to get yourself on the show. And then how to grow your audience and your clients base from those guest appearances on other people's podcasts. Sound good?

Andrea Nordling 1:21
We're going to talk about a lot today, all of the podcasting talk these days. Before we jump in another reminder, please do me a solid and leave a rating and review for this podcast show. In fact, if you don't know what to put in the review, just tell me what your favorite podcast episode has been here and why I would love to hear it, I read every single review. And I would really want to know what's been the most helpful for you, I would love to hear it. So I can make more episodes just like that. It's very helpful. And as you know, podcasts, algorithms are looking for lots of subscribers, they want five star ratings, and to see that there are lots of reviews for the show. And that signals that platform to send the content out to more people that it must be good people are listening to it, people are reviewing it, it must be good content. So please help me out with sending that message. On our podcast platforms, every single review seriously helped so much to tell apple and Spotify and Google podcasts and all of the different platforms that the show is high value and should be shown to more people, which is how we are able to impact more health and wellness practitioners just like you. So thank you in advance for your review and your writing. It really, really does help so much. All right, let's get into more podcasting. Talk guest podcasting. First of all, let me just ask this question. Would you like to be able to connect with 1000s of new potential clients every week? Would you like that? Would that help your business? I bet it would. And I bet you would like to do that. So let's see how that is possible for you. Because it really isn't that hard. And that's when we show you enter podcasting. Podcasting is the fastest growing content medium right now. You're listening to a podcast. So obviously you get it, I don't need to sell you on why podcasts are such a favorite way for a lot of people to consume content that they're interested in, you're obviously one of them, and you're doing it. So are your potential clients, there are plenty of people that you want to work with who want to hear from you on a podcast. Like I said, last week, I took you behind the scenes of this podcast, so that you can decide if you want to either now or at some point in the future to create your own podcast, which is a great consideration. Again, go back and listen to episode 55 right before this for a really comprehensive discussion on running a podcast of your own. But back to 1000s of new people a week, because it takes a minute to grow your podcast to 1000s of new people a week. I'm nowhere near that at this point. So I'll let you know when I get there. And then I'll tell you how long it took.

Andrea Nordling 3:41
I'm talking right now about being a guest on other podcasts where you can leverage other people's hard built audiences of 1000s of people by providing tremendous value for them in exchange for the exposure. I'm sure I don't have to tell you too hard on how big of an opportunity this can be for your business. If podcasting is a medium that you like to do, and that you can easily do I don't mean that you know exactly how to do it. I don't mean that you are the most well spoken or articulate podcaster yet, you certainly get better with that as time. But if speaking your message is something that is pretty low hanging fruit for you, that's something that you can do easily, then I'm sure you see the opportunity of being on other podcasts and presenting yourself to big audiences or small audiences. We're gonna talk about both in an effort to get more exposure and to help those audiences. Like I said, some of them have huge listenership. Some podcasts have 1000s and 1000s of subscribers, huge audiences every single week that are tuning in. Others have released small ones, but do not be dismayed about podcasts with small audiences. Don't be deceived about this. Sometimes those small ones are so incredibly tuned in and loyal to that podcast host and to the information that they're getting there that they will still be a goldmine for you. So I know that I'll get this question. I'm just going to go

Andrea Nordling 5:00
address it at the very front of this episode, you don't need to be getting in front of 1000s of people on every single podcast that you pitch yourself to be a guest on for it to be worth your time. In fact, I would say if you like to talk, and you are ready to have any influx of new people coming to you just get on some podcasts. And don't worry about how many subscribers are listening to each show, I think it's helpful to be honest, and we're gonna talk about exactly how you do this, I think it's helpful to not even know how many subscribers there are on a podcast until you get really busy. And you have to be very selective with your time on who you're booking. And who you're you're going to be dedicating your time sitting down with. That's a great problem to have in the future. But especially in the beginning. And I would even say this for myself, right now, I don't worry about how big the audience is that I'm going to get in front of I just think it's a great use of time for me to sit down with anyone that I can provide value for their audience and to talk to them. I think that that's a useful thought, I highly encourage you to adopt it as well.

Andrea Nordling 5:59
So here's some other things about being a podcast guests that I want you to kind of think about. And to noodle on a little bit. If you like podcasting and you're thinking about creating your own ALA, the last episode, and that's something that you're pondering. Being a guest on other people's podcasts is a great way to test the waters before you commit to creating your own. What do I mean by this? Well, one of the core filters that I presented to you last week for knowing if you should create your own podcast is do you have something to say? Like truly do you have a message? Do you have something to say Do you know your people and their problems like the back of your hand, because you have delivered your problem solution results to them so many times that you can just talk? If so, your own podcast might be a great idea for you. And that's a really important consideration, do you have something to say because if you don't creating your own podcast is going to be very troubling for you. And I don't want you to waste your time there. But with being a guest on other people's podcasts, you don't have to have this nailed at all. In fact, I would hypothesize that doing lots of podcasts interviews can help you to figure out what you have to say and to get to that point. Because you will then have been experimenting with your messaging and the problems that your people have and the solution that you offer and articulating it in different ways. And using different examples and presenting the information a little bit differently. tweaking it here, tweaking it there and talking about the results is going to help you get to that point where you have said the thing so many times that you could say the thing in your sleep, do you see what I'm saying, in the process of pitching yourself to be a guest on these podcasts as well, you're going to get to this point faster, because you are going to be forced to come up with a few different topic ideas that would be useful for the audience of that show that you are proposing to come and be a guest on. We're going to talk about what this process looks like. But I just want to let you know that in the how do I want to say this in the creation of these topic ideas. And though you'll just have a few for each show, you are going to be forced to use your brain in a way that makes you think outside the box about the problems that you solve and who you solve them for and what that solution looks like and the results that people get and how to talk about it in a new in a different way. Or maybe in the same way. But for a little bit different audience at cetera. It's a very, very good use of your brainpower to figure out how can I talk about this in the simplest way for this audience, drill that down over and over and over again. And the more that you force yourself to think about your messaging and to be really intentional about it, the better you get at messaging, that means your marketing is going to be so much tighter and so much more impactful. That means that your sales conversations are going to be so much higher converting and so impactful for your people. That means the delivery to your clients. And the process that you bring them through and their results is going to be so much better, because you will have been spending so much time on the little details, the more that you talk about it. And the more that you force yourself to get really clear on what exactly it is that you do. So I think as someone who's a verbal processor, and who likes to talk, but even if you don't, I can just say from my experience, this does come very naturally to me. So for me to take myself to that place where I figured out what I'm going to talk about makes me use my brain differently and makes me get very clear on my messaging. So I offer that to you as well, that although I think in having your own podcast and having your own show that you're going to be consistently producing, you do need to have your messaging really down, you have to have something to say you need to know what your stance is, you need to know what your position is, on the things that you talk about. I don't think that that's true when you're pitching yourself on other podcasts. And I just think that actually this can be a really fun playground and a really fun opportunity for you to experiment with different messaging and let it organically kind of come together and let yourself be led in that way. So that's a really cool thing about being a podcast guest versus having your own podcast is you can really experiment a lot more in my opinion. Now, of course, if you already have some core teachings or some topics that you talk about, and that you do know like the back of your hand, you can reuse those topics over and over again.

Andrea Nordling 10:00
on different podcasts, and you can promote your call to action, which we'll talk about in a minute, in the same way just to different audiences. So I guess what I'm trying to say is, you could go two ways with this. So you could be very experimental. And you could test lots of different topic ideas and lots of different talks to lots of different potential audiences and really play with it and really experiment, and the sky's the limit. If that sounds like that is fun to you, or like that is going to be the easiest way for you to just get started, then do it. But if you do already have some core things that you know, really land, and that are where most of your clients come from, and it's like your signature thing, then for sure, refine those and pitch them to podcasts where you can talk about those same things you don't, you certainly don't have to be reinventing the wheel, every time that you pitch yourself to a podcast to be on their show, you don't need to be creating something new, that is not necessary, you can just reuse the same stuff over and over again. For me, I tend to talk a lot about marketing off of social media. And so most of the topics that I end up talking about to any show that I go on, there's many different audiences that I could be in front of. And as somehow since that is something I talk about all the time, it always comes back to that even if I don't intend for it to. So you might have something like that you might have something that's just your core thing that you always like kind of all roads lead to Rome, and any conversation is going to kind of go back to the central thing. And that's just what you always talk about. And that's totally fine, too. You don't have to experiment. But you certainly can. It's totally up to you. And to kind of build on that because I'm talking about being on other shows and pitching other podcasts, I have to be honest, I have not prioritized pitching myself as a guest on other podcasts very much until now. It's something that's going to become a bigger priority for me in the coming year because I have the time and bandwidth now to add interviews to my calendar. But up until recently, depending on how much you know about my story, my family and I was traveling a huge amount of time in our RV

Andrea Nordling 11:54
and producing my own podcast in a quiet place without the air conditioner kicking on which my Podcast Producer she's listening to this will be nodding her head about how annoying it was when those sounds would have been. It was tricky enough to be doing my own show and getting that consistently produced. I did not have the availability to be committing to a bunch of extra podcast interviews from the road. But now I do my circumstances have changed a little bit. And I can absolutely do that. So I am going to prioritize it. Now, it just haven't until this point. So there's no right or wrong way to do it. You can have your own podcast and you can not be a guest on others. You can do it vice versa. It's totally up to you. But if podcasting something you want to play with, seriously, play with it, okay. Now for me, I am going to prioritize also being a guest on other people's podcasts because like I said before, it's just really natural for me to get in front of other podcast audiences since I have a podcast. So clearly the people I'll be talking to already our podcast listeners, do you see what I'm saying? Which is why I'm doing podcast episodes about podcasts to you because as a podcast listener, you obviously enjoy the platform. And this is probably a relevant consideration for you. I wouldn't write as many emails to my email list about creating a podcast because maybe they don't listen to podcasts. So I'm doing a podcast about podcasts. Do you see what I'm saying? So for me to get in front of other podcast audiences, it is likely that they would subscribe to my podcast because that's already a way that they prefer to get new information. So what I'm saying I think you do moving on, how do you find those podcasts? I know if I was listening to this episode, that's what I would want to hear. Okay, sounds great to be a guest on other podcasts and to teach something and get in front of those audiences. How do I actually find the podcast, I'm going to let you in on a secret, there is this thing called the internet that solves a lot of our problems, it also causes a lot of them. And that's a separate conversation. But in this situation, we have tools. And I'm going to tell you about my favorite tool in a second. First, I want to say this can be done organically, you can if you there are podcasts that you listen to that, you know, you could add a ton of value to than reach out to that host. I mean, if that's possible for you, and you have a way in to that podcast host don't make this more complicated than it needs to be, you can absolutely reach out with a very sincere Hey, I have this thing that I could teach to your audience. I'm a longtime listener of yours, I know that this would be so helpful for them. Here's what I would love to provide. Absolutely do that. I have a friend who for example, this is the example that comes to mind. For me, I have a friend who wanted to be on a podcast of a really peripheral past acquaintance of hers, like this girl and and she had some interactions. They knew who each other were many years before and this particular person happened to have created a really, really huge podcast in the time since they had seen each other so she was like, Oh, I know that if I could get on her show. I could just like Teach this thing that is her secret sauce in a way that would just land for that audience so well. It's just like, oh my gosh, I just I could I feel like we have people in common. I could get in touch with her and it took her a few weeks to do it right she said

Andrea Nordling 15:00
I'm in the store. And she was like, it took me a few weeks to get to the point where I'm like, Yep, I'm going to do it. I'm gonna reach out to her and ask her if she would want me to come and teach this on her show. And she did it. She did it. And then this past acquaintance of hers was like, Sure, yeah, let's do it. And so she did this podcast interview, this one podcast interview, and she got 30 clients from that one interview, in the following two months, 30 clients in the first few months after this one podcast episode aired, and then she's like, I have no idea how many after that have come in, I suspect a lot of them. But I know for sure 30 of them into within two months of doing that one episode came. So obviously, that was a very big audience. And that was a big opportunity. And she would just want to say this, because like, she did have a road in, and she listened to that podcast, and she kind of knew the person but she listened to it, she knew the audience that that person was talking to, she knew the information that was generally on that podcast, and she knew Oh, my gosh, I could really, really help them because I know a thing or two about this too. So she had a way in, she pursued it, she got it, it was very successful for her. If you have a situation like that for yourself, where you are a listener of a show, and you actually can reference the fact that you know the content that is produced, and you can make a personal connection there, then don't be afraid to just reach out, okay. You may not hear from anybody again, you, you might get a few hoops to jump through and be able to send in a request. And who knows with every podcast books guest differently, some of them don't have any guests, some of them do. I will be totally honest that I get a lot of emails about this, and people pitching my show, I don't take any guests on my show that aren't personally people I reach out to an invite on. So I just delete those emails. And a lot of them are spammy emails that clearly don't know what I teach, or what's on the show at all. Like I, for example, I chose the word nutritionist in this podcast title, I get a lot of spam, emails from podcast pitch people that want to pitch someone like clearly they're hired to pitch someone else to be on podcasts. And so they will email saying that their client teaches something about nutrition and that my audience would want to hear about it. And so clearly, they have no idea what I actually teach about because they would see it's business related. And then it's not nutrition related, all of those go into the trashcan, immediately, I don't even read them. So for the most part, I don't read any of these. And so just know, the reason I say this is just know that podcast hosts do get a lot of requests like that. And it kind of feels like spam most of the time. So if you are reaching out to a podcast, why like a one on one reach out organically. In this way, make sure it's very clear in the first line that you are a listener to the show, and that you have a personal connection to the show not making it sound like what most of us get most of the time. And that is a pitch from a third party with like, it's just a swipe copy script of why we would be good for the show, which is super annoying. So that's the first way to get on. If you have someone if you know of a podcast, you just got to do it got to figure out what would be the most value that you could add to that audience and tell the person why you think you'd be a great fit and make a personal connection. Tell them what value you could bring to the show always in any pitch on anything for coming on and presenting something to someone else's audience, you have to make sure that you are really, really clearly articulating Why is going to be valuable for their people make sure that you adequately explain to them that you understand their people and you understand what they're looking for. And then this is the value I'm going to bring to them because that is what any podcast host is going to be looking for when they're thinking of bringing someone on their show is this going to be valuable to my people, we're very protective of our people, we're protective of their attention. And we want to make sure that whatever is talked about is going to be useful. So big audience, small audience doesn't matter, you can hit it out of the park with one podcast episode on a huge one. You can also hit it out of the park with 30 clients. I don't have a personal example of this. But if this happens for you tell me because I want to hear about it. I'm sure it happens all the time, you get 30 clients from a very small, niche, super loyal podcast audience that doesn't have a ton of subscribers to so it doesn't have to be a huge opportunity, like a big show that's already blown up. I think I've said that like 10 times. Now I just want to be very clear, small audience big doesn't matter. Just make sure that you're really pitching to what the value is that you're going to be providing for that audience and really focusing on that. So getting clear on that for yourself. In whatever topic you're pitching that you're going to be talking about. Obviously, it's going to be very important that you have nailed down what that result is going to be for the audience and that you sell that basically when you pitch it. So that's organic reaching out. Now I told you we have this thing called the internet. It's kind of cool. That kind of bothers me too. But it's pretty cool in some ways. And there's a software that I use called pod match. I'm going to link to it in the show notes. So if you're driving or if you are not at a place where you can take notes right now don't worry, it is linked up in the show notes to this episode. Pod match is an amazing, amazing resource.

Andrea Nordling 20:00
Here's how it works, you sign up, it is a paid software. So this is something you're going to pay for you sign up. And you can designate yourself either as a podcast guest a podcast host or both. Meaning I'm looking to book people on my podcast, or I'm looking to be a guest on other podcasts or both. And then all of the database of other people that are on pod match with other shows that are looking at, it's kind of like match.com. But for about a match. Obviously, by match, you're going to be able to search the database for other shows that you could pitch to be a guest on, or if you have your own show that you could have as guests on your show. And the way that they do this inside the platform is really streamlined. It's very user friendly. And it cuts through a lot of the frustration as a podcast host or as a guest, which I just talked about in terms of not having your pitch taken seriously having it go to spam, having people delete it, it really streamlines that entire process. Because the way that you set up your account, when you sign up for pod match is you have a one pager basically, which is all about you your expertise, the things that you talk about. And you can even create a video this is done in text with your picture on it, and you know, your your website, your personal information, business information, whatever is going to be useful for people to know about you, you put on this one pager, which is kind of like your pod match profile, I guess it was a dating profile. It's like your dating profile. And then you can create an optional video, if that's helpful for you, too. I don't have a video on mine. But it's like on a mental note that I could and probably will create that soon. To make it even easier for people to connect with you and get booked on shows. And then you are going to kind of pitch yourself in this one pager of yours in this profile of yours on what your topics are that you commonly talk about, what are you an expert in and who do you add value for. So somebody when you and I kind of get into how this works. But basically, you can connect with people, there's kind of like a swipe, swipe left, swipe right situated, you can go through the database. And not only are you matched with potential podcast that would I think you get like three or six matches a day or something like that, on potential podcasts that might be a match for you to pitch or might be a match for you. If you're hosting interviews yourself or whatever that looks like they'll give you suggestions. But then also you can go through the database and you can connect with other podcasts. And you can basically pitch them by putting out a request. Like I think that this is what dating apps do too, right? Like you can kind of say you're interested in someone and then they can look at your profile and be like, Yeah, I'm interested, let's go, like let's talk about it, let's message each other, or no, I'm not interested. And then it doesn't go anywhere. And so in pod match, you can do that exact same thing, which is so so useful. Because you can see the amount of subscribers, I think that that's at the higher tier level, if you want to see how big the show is, or if that's not something that matters to you, you don't have to pay for that extra feature, you can stay on the basic plan, in which case you have access to a whole lot of podcasts. And here's what I want to say about using something like pod match is basically you have permission to message the other accounts that are in there. So instead of what I experienced a lot, which is people just reaching out to me called to try to be on my podcast. Without knowing do I even take podcast guests, am I looking for a podcast guest right now, that's cold in pod match, it's warm, because whoever is in there is paying to be in there because they want to be either being a guest or hosting guests. And you can search between the two. So I would say that people are a lot more likely to respond to pitch requests and to messages inside pod mass because they're paying to be there, they want to do that. And you are as well. So I'm telling you, you can create your I'm using the word pitch a lot. But that's what I'm going to call it it's like your profile your thing your what what would I come on your show and talk about. And you create that in your profile, which is your basic what you want everyone to know about you your signature message or like two or three things that you talk about often and you frame it in a way that is going to give immense value to a specific audience. But to make it really specific, you can send a message to this specific podcast host that you're looking to connect with. And you can even refine it further and let them know this is what I typically talk about. I think for your audience, I would tweak it a little bit to go really deep into blah, blah, blah, blah, blah, you see what I'm saying you have the opportunity to really refine it and kind of make it personalized for whoever you are pitching inside that platform makes it really easy to do that. And I would say you have a very high likelihood of them actually seeing that message responding to it because they're paying to be there. Pod match is a mazing I promise you it's amazing and it makes it really easy to book together. It even like links up calendars for figuring out when the time is sometimes in pod match. You will have a podcast host that wants to jump on an initial interview for 15 minutes first to see if you're a good fit and kind of see if you Jive which I think is really useful. So there's different ways that people structure their

Andrea Nordling 25:00
are actual booking guests off of this platform is pretty intuitive, I would say, if you're looking to be a podcast guest, this is a very, very useful investment of your resources because it is paid, but also your time because it is going to streamline this process for you. And when you set up your account, it's going to take you a little bit because you're going to have to thoughtfully put together your little profile, it's like your dating profile, you're gonna have to put some thought into this, what do I talk about? What am I an expert in? What value do I lend that people would want to bring on to their audiences. So you're gonna have to think about that a little bit. Pod match makes it really easy to formulate this one pager and your pitch. So I would say highly, highly, highly recommend, it's been a great useful resource for me to use. And it's linked up in the show notes here, if you do want to give it a try. Now, let's talk about what do you do when you get booked for a podcast interview to be on someone? So someone is taking their trust, they're giving it to you? They're saying, Yes, I believe you that you could add value to my people who whose attention I protect, above all else, as the podcast host, I want you to come on, I want you to teach something. And so now your books and you're going to do that, what are you going to do to maximize that exposure for your business, we want to be very strategic about this. Of course, it's going to be great to go get any experience that you can with talking about your business and talking about your offer and talking about your messaging, talking about your people's problems, and the solution that you offer and the results that your people get, and all of that that's always going to be a good use of your time. But let's be strategic here and make sure that you have an all income I call it that all roads lead to Rome. I know I've already used that example, once in this in this episode, but what is the call to action that brings people into your world where you want them to be? You want to know what this is going to be because the host will likely ask you Okay, before you jump on, they'll say all right, I'm going to introduce you, here's what the format is going to be at the end, I'm going to give you an opportunity to tell people where to go to find out more about you. And they'll they'll want to know in advance, what are you going to be saying is the call to action, they're going to want to know what your website is so that they can probably mention it and put it in the show notes of the episode and so that they can link to all of your stuff. They're going to want to know what those things are that you're wanting to link to. So there may be several, but they also are going to want to know like what is the main thing that you want people to do. So don't get weird about this. Okay? Don't get weird about giving a call to action. Just promise me, promise me right now make the decision that you will deliver this part loud and clear. And with no fear, loud, clear with no fear. Because remember, the people that are listening all the way to the end of this episode want to hear how they can stay connected with you. They want the next step. They want you to very very consciously and clearly lay the trail of breadcrumbs for them to follow. So don't get weird about this, I want you to have your strategic all roads lead to Rome call to action, figure it out in advance, which is going to be that next best step for those people to take. Do you do console calls, tell them tell them I do console calls. That is the first step to take with me, here's the URL that you go to to book that call. And then make that URL simple for them to go to like your domain slash call, for example, make it a really easy thing to say. And this is a consideration to think of when you are giving a call to action for your website on a podcast. You hear me do this here all of the time, I don't have long slash dash bash type URLs, it's like the Build a Profitable practice.com/free. That's how you go to be on my email list, you go get the free course, we make it as easy to remember as possible, because you just want to make it really simple for people to remember. And simple for you to say it has to be easy to say it has to be easy to remember, because this is an audio medium. Just remember that is not clickable, people have to be able to hear it. So have that done in advance, know what your number one call to action is going to be. And then make it a simple URL for people to go to do not complicate the verbal call to action that you give by giving lots of different options. Tell them the one thing that you want them to do next. Now sure I know I'm talking out of both sides of my mouth here. So be very, I want to be very clear on this. The host might ask for your website. At the end of the episode. You've heard this many times they'll just be like, Okay, now where do people find you? Where were you at? Where did it and you the host might ask you for your website, your Instagram handle your Facebook page, all of that stuff, which is fine. But I want you to make it clear exactly what they should do next, if they want to get in contact with you, if they want to learn more about what you do, if they want to move to the next step with you. So you can give all of those things but then be very, very clear about what the preferred thing is that they need to do next. So for me, like I said, on this podcast, it's always my free course. I want people to get my emails, which is the only way that you'll hear from me other than this podcast is if you're getting my emails, because I'm not on social media. I am literally nowhere else. So you have to have go to my website, sign up for my emails and read my emails if you want to hear from me other than this podcast. So this podcast drives people to the email list. I always give the call to action of starting my free course. If you

Andrea Nordling 30:00
under regular emails as well, and I highly recommend you do get people on that email list and then automatically add them to a new subscriber welcome sequence that's going to give them some of your best stuff along with exactly how to get to the next step with you like booking a call link to do that, etc. So think strategically here about what you ultimately want them to do. And what is the next step that they need to do to make that happen? Make it very easy for them, make it very easy for them specifically to understand this is the thing you could do next. Yes, you could follow me on Instagram, yes, you could do this. But this is what you need to do. Next, if you want X, you need to do y. Okay, make it very, very clear. Can you see now when you think about this, that being a guest on a lot of different podcasts is going to be a great way to grow your audience too. If this strategic call to action is in place, yes, I hope you do. Because it is you really really good way to grow your audience by getting in front of and leveraging other people's audiences. I highly recommend when you're doing this, if you're putting in the time to pitch these pitch yourself as a guest get like prepare what you're going to teach, get on these episodes, go teach to people don't stop at the five yard line, and then just be done with it. Know, maximize this by sending people to your email list and growing that asset of yours because you own it. And you're in control of it. Really, really think about this be strategic, I want these people that are interested in what I've had to say that connected with me on this episode, I want them to come and be on my turf. Now I want them to come and sign up for my email list where I am in control of when and how I communicate with them. And I own that asset. And if you don't have an email list yet, of course, you can have people follow you on social media as your call to action while you get your ducks in a row with email. But don't take too long to do that. Okay, make this agreement with me right now. Because you know that those social media algorithms are not the friend of alternative wellness professionals. People that eat real food, instead of popping real pills get cancelled, often on those platforms and content doesn't get seen. So I want you I think you know what I'm talking about. I really want you to prioritize building an asset that you own your audience on a platform that you are in control of which I highly recommend being your email list. And since that is something you're going to be prioritizing, make sure that you have a strategic call to action as a podcast guest that is going to get people on that list of yours. I repeat, want to go back and just say this again, don't make your call to action jumbled and have way too many options. Have one. Say it slowly, say clearly. Say it nice and loud and without fear, knowing that the people that are listening, want to stay connected with you and they want to know what's that one thing they should do next, you're not bothering them by giving them a call to action to take you or helping them. So own it. Say it loud, say it clear. Say it with no fear. Okay.

Andrea Nordling 32:50
Come on. Now. Are you excited about getting on some podcasts? I hope that you are I really, really do. It's amazing. It's amazing to be able to leverage other people's audiences. And I get asked all the time, sidebar, I get asked all the time on broadcast interviews and elsewhere, how to like how do you grow your audience without social media? How can you mark it without social media? How do you do it? How do you do it? Well, one way to do it is to get really good at your messaging, and then put yourself in front of other people's audiences. Why don't you have to be growing your own audience first, and then starting to market to them? Well, of course you don't. You can be growing your audience in the background whilst you are leveraging other people's audiences that they've already created and giving value to them. That's what it's all about, are you giving value? Are you helping people for sure, then they are going to become part of your audience as well.

Andrea Nordling 33:40
So you should get booked as a guest on other people's podcasts, if you are considering starting your own podcast, or if you just like the podcast medium in general, it's going to help you with your messaging, it's going to help you with your marketing, it is going to help you get tighter in the delivery of how you talk about the things that you do and the people that you help and the problems that you solve, it is going to help you get a lot more solid on the results that you help people get, because you're going to be talking about them. So you're going to start to quantify those and to get really granular about what those are. Whereas I think in the beginning of our businesses, for a lot of us, it seems really kind of vague the results that people get, we use really vague language and broad generalizations. And we don't get too specific about it. Well, guess what, when you are talking about it on a podcast, you are going to be giving specific examples. And you are going to get a lot more detail about that. And you're going to put more time and attention into looking for what those results are and guess what's going to happen, you're going to see a lot more results, you're going to all of a sudden see those results everywhere with your clients or the people that you're already serving that you're talking to that are paying attention in some way. And that's really good for your clients as well because that is going to help you be more engaged with them and to deliver to them at a higher level because you're thinking about them and you're noticing their results and you're focusing on the results more which is going to help them get better results where we put our attention we see improvement I'm sure

Andrea Nordling 35:00
that there's a quote around that that I just butchered. But

Andrea Nordling 35:03
you know what I mean, right. So get on those podcasts, put yourself in a position where you can pitch to other people about giving value to their audiences, I highly recommend pod match as a great resource for that, again, it's linked up in the show notes. And then put your mind to work on figuring out exactly what that value is that you're going to give to those audiences, which is going to be so useful in so many different areas for your business as a whole, as well as for those audiences that you're going to go help. But do not forget. Last but not least, do not forget to maximize that exposure to those other audiences by making a very clear and strategic call to action for them to come to your world. And to be part of that on your turf as well. Okay, so I highly recommend build your email list through this process. Okay, put yourself everywhere you can get ready to talk a lot. Practice your message delivery and be experimental and playful with it. If that's helpful for you, this does not have to be super serious, this can just be fun, you can just let it happen. And just see where this type of marketing takes you just see what happens can be really playful, it can be really, what's the word I want to use, like expansive is the word that's coming to mind. Just let it be expansive, just see, see what happens. Put yourself in the room, see what happens. And just like with your own show, and creating your own podcast, which you may do, at some point, you will get so much clearer on your messaging when you deliver it over and over and over again. So let yourself be a beginner in the beginning and just know that it's going to get better and better. You're going to get so much better at the delivery of it. Your message is going to get so much tighter and cleaner and it will evolve over time. You just need to get started. So get it out there. And then make sure you're delivering that call to action loud, clear and with no fear.

Andrea Nordling 36:49
And that should always be your sales technique. Deliver it loud, say your price loud, clear and with no fear. All right, happy happy guests podcasting, my friend