Resources mentioned in this episode:

👉 Register for the SummerTIME 5 Day Training Here

👉 Start The Profitable Practice Free Course Here

👉 Learn About The Profitable Nutritionist Program

Episode Summary:

I’m recording this episode from my hotel room in sunny San Diego a few hours after wrapping up my first-ever NANP  (National Association of Nutrition Professionals) Annual Conference attendee as an exhibitor.

I want to tell you all about what I learned in terms of marketing and sales as a vendor in a conference / expo environment, but also how you can apply these takeaways to improve your in-person marketing and sales conversations.

So much to share, including a special announcement spoiler about another in-person event coming up…

Enjoy!

Transcript:

Note: The transcription below was provided for your convenience. Please excuse any typos or mistakes the automated service made in translation.

Andrea Nordling 0:00
Hello, my friend, welcome back to today's episode, which is going to be all about being uncomfortable on purpose traveling in person events, meeting people you've never met before. And let's see what else we're gonna throw in here. boredom, creating money. Okay, sounds good. How is that all going to flow together? Well, it does. So here's what I need to tell you. First, I am in San Diego right now. And I am recording this from my hotel room. After completing the most fun event that I almost didn't come to which I'm going to tell you about which was the National Association of nutrition professionals and a NP on yearly conference, it's heal con was the name of the conferences here. And it is the annual conference where I am actually a vendor this year. So I had a booth and I was connecting with all of my people, some of them prospective clients, some of them the other vendors, the NA, np staff, all sorts of connections being made at this lovely event with fantastic speakers, and even better food. Where like minded people,

Andrea Nordling 1:11
we're all coming together to learn everything, nutrition, health, wellness, business, all of it. So it has been a fantastic, fantastic use of the last four days or so. And I'm recording this right now, because I wanted to kind of I was feeling inspired to get some of these thoughts off of my chest, I was just down laying at the pool in the sunshine, actually, it kind of taken a beat after some long days that it has been for the last few days. And I thought, You know what, I need to go back up to my room. And I need to record this podcast while it's fresh in my mind, and talk about the takeaways from this event for me. So first and foremost, I almost did not come here. I wasn't here at all. And as maybe you can relate to it was a situation where I kind of seemed hard. It seemed like I don't know how to do a booth. I've never done that before. I think I have to get banners that seems really cumbersome. I don't know is it going to be worth it, that's a long time to be gone. And they have to book flights. And it all seemed just like a lot of logistics. And my brain offered me a lot of resistance to figuring out those logistics, and to getting myself to this event. So I'm Austin COMM And in fact, I had no intention of coming. Until one morning, I was doing some self coaching. And I was writing down my thoughts about something totally unrelated in my business, actually. And I had the thought popped into my head that this would be a really good networking opportunity for me for unexpected reasons. I don't know how else to explain it other than just this intuitive hit that probably it was for reasons I can't even predict or I can't even envision at the moment, I just needed to be here and make it happen. So I did I decided, Okay, that's it, I'm going to let them know that I am going to book a booth and I made all the logistics happen and got myself here. So that is not to say that it didn't happen without quite a bit of drama along the way in my brain. Because I really truth be told, and I told many people this this weekend, I was having a lot of struggle with the visual aids of having a booth for some reason, having a banner and like brochures or some sort of a takeaway for people to take with them about my program and this podcast and my free course. All of that had me kind of in a tailspin. So I overcame it. I made it happen. And I got here and I'm so glad that I did. Because Can we just agree that it's like going out for dinner with your friends when it's Saturday at 5pm. And it feels hard and you're cozy in your leggings and you don't want to actually get ready and go. But then sometimes you do not all the time. Sometimes you bail if you're anything like me, but sometimes you actually go in, you're so glad that you did because it's such a good time. That's how this conference has been for me so glad that I was here. But I had to be uncomfortable on purpose. So my first point of why I wanted to touch on this and why I wanted to get it out while it was fresh in my mind is that we have to do things in our business and in our life where we are uncomfortable on purpose. It is just important. It's where really good things happen. And if we only do things that are easy, our life will be incredibly boring. And we will not have the health or prosperity or relationships or intellect or knowledge or life experiences or fill in the blank here that we want to have. We know this you got to get out of your comfort zone. So do I and being in person with people is always a great place to do that because it is just life giving. Even if you're introverted I consider myself to be extroverted and yet I really liked my alone time. So being here in a hotel room that is quiet and clean. All of my own makes me very, very happy. But I also really appreciate all of the camaraderie and connections and collaboration and comfort sessions that have happened over the last few days of just being with like minded people being with your tribe, it's so, so crucial. So it's kind of a sales pitch for any in person event that you can get yourself to, even if you don't want to, and don't think it's going to be fruitful, do it a couple of reasons that come to mind for doing that. And this is what I was thinking about the pool is that it gets you in a position where you are going to get so much better at talking about what you do, talking about your business talking about your offer, talking to potential clients, or people that maybe would never be a client, but explaining what you do to them in a way that is really simple and easy to understand. So that they may be excited to go refer you to someone in their network and to talk about you elsewhere, which is what networking is, right? It's accessing someone else's network. So put yourself in a place where you can do that. Make it really easy for yourself, by putting yourself in a room of people that you can network with, I can't even imagine how many possibilities of live events there are out there. The world is open, people are getting together, find them, go find them, put yourself in a room, it doesn't even have to be full of potential clients for you. Although, of course, that would be great for your business, if you can. But just being amongst anyone that is new that you're going to have small talk with as an opportunity to talk about your business, I'm sure that although I've never participated in Toastmasters, I think that that's kind of the premise of that is getting good at talking about what you do, right? Same concept, but with real people who are then probably going to refer you to their network, if they're not an all out client potential for you in and of themselves. So always a good idea. Put yourself in a room with real humans experiment with your messaging and how you talk about what you do and get real feedback from them. It was having so much fun doing this myself. This weekend, as you can imagine all different types of practitioners. There were also other vendors there in different industries, some of them kind of complimentary, others totally different fields that I knew nothing about. And we were having so much fun talking about our businesses talking about what we did, oh, have you ever thought of this referring, you know, all of these just beautiful possibilities and connections that open up opportunities that you don't even anticipate so much fun. But also, there were a lot of what would be potential clients for me at very various stages of their business. So definitely people that are total beginners in their practice, and are just getting started. And other really well established practitioners who have a very full client load some of them in person, some of them online, had lots to talk about, right? Because there's all and everything in between lots of lots of gray in between all of that. It's It was so fun. For me, I was noticing kind of meta, but as I was talking about my business through so many different lenses and coaching people on their business needs and explaining my program to them. And answering lots of questions. I was just kind of having like a little meta moment where I was floating up above and thinking, oh my gosh, this is so fun. Because this is what my clients get to do is get so much practice talking about what they do with different people and answering questions. And since I work primarily online, actually totally online, but I don't even do in person networking, most of the time, I don't get that feedback loop, as directly. And I was just loving the speed at which the conversation can move when you're actually having a live conversation with someone which I tell my clients all the time, and I'm sure I say it on this podcast as well, you're going to be so much better at selling, when you're having a one on one conversation with someone and you say something, they ask you a question back, they make a comment you can you know, look at their expression, their tone of voice, you can measure their reaction to certain concepts if they understand them or not. And that's really hard to do solely online, when it's just a one way conversation and you're just posting something or sending out an email or putting out a webpage, and you have no way of knowing how it's being received. On the other end. There's no feedback loop, there is a very long feedback loop most of the time. So I find it to be this just a reminder, so helpful to get yourself in front of real humans and have actual conversations with them, whether it is online or in person, and actually have a dialogue because your marketing your selling your the way that you articulate what you do, and your offer and say the words I can help you is going to get so much better and be so much more refined, and so much more authentic, the more that you practice it with real people, when you can see their reaction and they can ask you questions. I was having that exact same experience, of course, as I was talking about my business to so many different people, and it was so much fun. But one thing that we talked about a lot this weekend, and maybe I'm gonna go down a bit of a rabbit hole here, but one thing we talked a lot about was the legality of what you can and cannot say to potential clients and I found this to be a fascinating conversation. Because and again, this is kind of meta there are the things that you Who? How do I say there's things that are outside of your scope of practice and outside of mine. And in the real estate world, which is my background, there are a lot of things like this that you would never put in writing, you would be a moron to put those things in writing, because they will get you in trouble. And dare I say, those same things might be things that you could possibly end up saying in conversation with somebody.

Andrea Nordling 10:23
But you wouldn't put them in writing. And I went out on a little bit of a limb here, but it just needs to be said

Andrea Nordling 10:29
that when you are having a one on one conversation, you have a lot more freedom of how you explain things and the word choice that you use. I found this to be particularly fascinating in talking to people about censorship, and digital privacy, and no social media, I've had a lot of great conversations with a lot of really smart people who are equally concerned, as I am about the implications in our industry and with our children and in society as a whole, with censorship. And with just this entire issue, all of the things that I talk about all the time, but probably don't talk enough about on this podcast, because I really would not like it to be censored. And I know that I'm already facing an uphill battle. So I don't come out on this particular platform, or in my emails, as strongly with some of the topics that I talk about liberally on coaching calls in my private program and on Zoom calls with my clients. And inside our private members only platform that is off of social media in those areas, I talk a lot more boldly and with a lot more detail about these issues. And I found myself having the most fantastic conversations and sharing resources and getting really nitty gritty over the last few days in person with people who are equally concerned about censorship and things of that nature. And it was another, I don't know how to articulate this. But it was just another point where I took a step back and thought, Oh, this is what you get to do in person that is hard to do online, I think that you can build an incredible business online, and I help people do it all the time, I'm doing it myself. But there are some limitations to what you can and cannot say or shouldn't shouldn't say, if you want anybody to see your content online, we do have to be a little bit cognizant of it. Just like the words that maybe shouldn't be put on your webpage, or you shouldn't put in writing certain phrases all benign as they may be. If Same thing goes for any topic that is highly sensitive, all right, but you can have those conversations in person. So all that to say I guess the point I'm trying to make is that that was even more top of mind for me as I was not having to censor myself in person, even though very meta actually to be self censoring about the topic of censorship. I didn't have to do that. And I just made a mental note that when I gave my glowing review of being at this conference, and all of the positives about it, I had to just say that there is some magic, when you are having a one on one conversation with someone, even a group conversation in person. And there doesn't have to be any of that self limitation. So I was definitely feeling that. And I want to pass that on to you. If you feel that in your business. If you feel like it is really hard to get your point across sometimes digitally, which it can be put yourself in a room with real humans have real conversations with them boldly talk about the things that you are concerned about and your stances and your unique views, even if it is counterclockwise to a lot of other people's. I know I certainly had conversations this weekend, that that were pleasant debates with differing opinions, I welcome that I think everybody learns, by having more of those types of respectful disagreements and actually listening to someone else's perspective, it's a beautiful thing, much easier to do, in my opinion in person than online. So again, another check in the column before do things in person if you can have real conversations with real people in person, if at all possible. So that I wanted to kind of put myself in the position of my clients and of you listening to this, in thinking about how do you do that? Where are those places where you can put yourself in person with your potential clients or with other possible collaboration opportunities or with people who know your ideal clients, maybe if they aren't your ideal client, but they know a whole pocket? That might be how do you do that? And it got me thinking about a book I read. So stay with me this is kind of a twisted, a twisted road to lead back to the thought process here but I think you can take it and was thinking about this book called The comfort crisis. And I don't remember who wrote the comfort crisis, but you should look it up. It was a bestseller, I'm sure. And it's a fantastic book. So I'm sure it'll come right up on Amazon, if you look it up. And it was a, I mean, fantastic read. But what I got out of this book was all about being bored on purpose. And maybe you would read this book and takes a totally different lesson. But this is what I took was that as human beings, discomfort is needed in our lives, evolutionarily we need discomfort is what pushes us. It is what creates innovation. It's what promotes our creativity and our problem solving and our brains need discomfort. If we don't have enough of it, we create it for ourselves. Like first world problems are a factor of us truly not having enough discomfort in our lives. And having a problem that our pillowtop mattress is just not the right exact perfect softness, for example, which is so ridiculous to even say out loud, but it's like our brains needing to have discovered needing to have a problem to not on and try to solve and try to figure out and when we don't have that, we create it for ourselves. So since I think about like a lot of these concepts through the lens of business, because that is just such an interest of mine and a passion of mine. I think business equals discomfort. Like honestly, I think that that is going to bring up all of your crab, which I personally love. Others think it's a problem. I think starting a business is like the ultimate personal development fasttrack because it is going to show you all of your insecurities, all of your doubts, everything that you've maybe been hiding from, it's going to all come up and it's going to be waving at you in the mirror and saying, he writes

Andrea Nordling 16:52
Are you uncomfortable enough yet? For most of us, we can handle it, we can face the discomfort, especially if we know that it's just part of the gig. I like that personally, I like that I also really liked reading this book. And thinking about that discomfort actually is a necessary thing, not something to hide from not something to try to eliminate from my life, but to actually embrace and to go towards the discomfort and create discomfort in a way that is going to get me a result that I want at least I'm going to be uncovered, I guess what I'm trying to say is if I'm going to be uncomfortable anyway. Because I'm going to make problems for myself that don't exist. If I'm if I don't have enough discomfort in my life, I may as well choose a flavor of discomfort that's going to give me a result that I actually want. Like pick your pick your pain, pick your heart, choose your heart, let's get another way of saying this choose your heart, you can have first world problems like that don't actually exist is going to be your heart and you're going to have I'm going I'm creating a business that I love that funds, the amount of freedom that I want to have for my family and helps a lot of people that's hard. That's a hard I would pick personally, instead of the soft cushy mattress hard, you see what I'm saying here, right? So our business equals discomfort. That was a big thing that I got from this book, even though I don't know if he ever actually mentioned discomfort of a business. That's what I took, because that's how I hear things. Now for you, you're probably seeing how this concept shows up for your health and wellness clients, I would imagine as you're thinking about this concept, you're thinking about your clients having an aversion to discomfort and your clients wanting things to be easy. And us probably if we want things to be easy and think that discomfort is a problem, we'll believe their story, that it should be easy that we should figure out a way to make it easy for them. Because that's really the goal here, instead of embracing this opportunity that we have to model discomfort and perseverance and the glory of that for our clients. So I offer that to you. If you think about the discomfort of your business and the concept that your clients will always be a mirror for your beliefs. If you believe that it's okay to have discomfort in your business and to choose it on purpose and to be uncomfortable as hell while you do something that is hard that you choose, then your clients will do that too. And they will feel that from you and they will be drawn to that and they will be curious about it and they will be unconsciously modeling the way that they see you not making discomfort a problem. So cool. Again, I can't recommend this book highly enough. It's fantastic is has a lot to do with hunting. The author actually goes on a primitive caribou hunt in the Arctic Circle with no technology, limited provisions. And it's it's just the most fantastic story. I mean, it is a story he does kind of bring you on the story but with all of the studies and the stats and statistics and tying it back in like a really easy to understand way to what parts of that journey are so uncomfortable for him and how it shows up in our life and other ways. I just I can't recommend it enough. I've recommended it to a lot of people they really enjoyed it. So I highly recommend read the comfort crisis for yourself. Now, the big overarching theme that I got other than what I've already mentioned, which is that discomfort is needed for us, like we have to have discomfort is that boredom is needed to inspire the creative process. And so in the book, he talks a lot about this, he talked about the just unfathomable boredom, of being in the Arctic Circle, chasing caribou being very cold, having nothing to distract himself, because he was just carrying a pack on his back. So it's not like he had a lot of books with him, or any extra weight of any sort. And just being alone with his mind. And what came from that, like the initial panic about it. And then as he got used to it, what came from that. So this guy is obviously an author, and actually a journalist. So what he used the time for, and his boredom is he channeled into ideas for stories he could write. And he's he talks a lot about the creative process that was born of this absolute boredom. And then he went into and subsequently came home and did a lot of research on boredom, and the creative process and our brains. And there's a lot of cool stuff that he brings up in the book. But I loved it. So I started implementing a forced boredom into my calendar. And that has been so uncomfortable. But also so fruitful. So I'm gonna throw it out here for you. If this is if you're having a little nudge, that's like, what would that be about? What would How do you be bored on purpose is

Andrea Nordling 21:36
that maybe something I need, I would say, listen to that little nudge, and schedule yourself some boredom. So he also talks in the book about boredom in nature being particularly important for our brains. And that has, I mean, like a mind body connection, but actually, to our environment, and to the smells and the sights in our environment. And so he is particularly fond of scheduling your boredom time with no screens, no phone in your pocket, like no nothing just you out on a walk around or something alone. In nature, it can be in a city park, if that's the only nature you have, can be out in the woods, whatever you got, you go get in nature, without any electronics. So I've been doing this for months now I've been doing this. And I have to say that it is deeply uncomfortable, I have to really negotiate with myself before I go for a run without having any earbuds and a podcast or music or anything in it. But I do, I leave it all at home. And I go for a run or for a walk without any distractions, just only with my brain, which is distracting enough, let me tell you, and I have had the most incredible ideas and connections made and insights into my own, like lots of areas of my life, but also for sure in my business that have come from being bored on purpose out in nature. So highly, highly, highly recommended. It is I'm not gonna lie, it is uncomfortable to do sometimes, sometimes I welcome it, I can feel, especially in the afternoon if I've been doing a lot of creation. So if I've been writing a lot of emails, or I've been recording videos, or I've been recording a podcast, something that I've been thinking really hard about, if I've been coaching really hard in my program, that turning off and going out and just kind of zoning out and being bored on purpose, and nature feels so good. And then it's not hard at all, then it's it feels like a really welcome reset. Whereas I would say before, my tendency would be to read a book or be to listen to a podcast, but still having more inputs, at the end of a long day, maybe like turn on a podcast while I'm cooking dinner or something like that. But still having someone else's ideas and someone else's inputs, I don't know how to say someone else's inputs coming into my brain instead of just being alone with my own thoughts and my own boredom, and my own creativity, and just being bored on purpose. But when I have now, intentionally done that, I have to say it feels like a It feels like my brains taking a shower at the end. At the end of a long day, it feels like that great feeling you have when you get out of the shower, and you're like, oh, nice and clean, and your hair was really greasy and gross before. And now it's really clean. And you just feel so good. It's like that feeling for me, I would imagine for you too. So that's a sales pitch for being bored on purpose and being very uncomfortable on purpose. And it's all tied back to me. And the reason I'm wanting to talk about this now is because I have to get myself to this event and to be a vendor here and create a booth and make all of the logistics come together to come here. I had to be really uncomfortable on purpose. I had to put myself in the situation where I knew I had no idea how to do any of those things. I'd never done them before. I didn't know what questions people were going to ask. I didn't know what what was going to be expected of me. I didn't know how to. There's like a whole thing with it. have a third party company that sets up your booth and you have to have things ordered. And you have to have there's there's a lot. It's just a lot. It actually isn't. But my brain was telling me that it was there was a lot to figure out. And it was uncomfortable for me. For others, this would come very easily, it would be no big deal. Maybe for you, you're like, What is she even talking about? But I'm telling you, it was uncomfortable. I had to like really coach myself to get here. And I'm so glad that I did. Because when we're uncomfortable on purpose, that's when all of the good things happen. So in closing, I mean, in closing, I could end up going on another hour, who knows. But in closing, I want to say that.

Andrea Nordling 25:38
First of all, be bored on purpose. Second of all, be uncomfortable on purpose. But Third of all, and maybe most importantly, think about how you can get yourself into a room of actual humans in person soon, really, like how can you do that? I'm excited to say that I am hosting a live event this fall, where I am creating a container for people to come together in person for this very reason. And you will be hearing about that's kind of a little spoiler, but I will be talking more about that in the months to come, you'll hear all of the details. But how can you locally? Do that for yourself? Where does that exist, don't don't give yourself an out that it doesn't or that people around, you aren't healthy or that people around you don't talk about this kind of thing. And they don't understand you or that the other practitioners in your area. Don't want to collaborate? I've heard all of these things. Figure out how to figure out how to make it work. How can you be around other people, and make some new connections, put yourself in a room of like minded people. Best of all, we're just anyone that you can practice talking about your business with that you can practice talking about your offer, that you can practice talking about what you do, and who you help, and not being afraid to just help people. I think that was another really cool thing about having a booth and having people that I've never met before, come up and talk to me at my booth that sometimes they I mean, what was really fun is that there were people who listen to this podcast or have taken my free course and get my emails. And so they were coming up to introduce themselves and saying irony. Listen, I love your stuff. And that was so fun. I mean, come on. That was I mean, amazing for somebody who puts out content and doesn't get a lot of feedback from it, except for in my program with my existing clients. But really, you know, it's this kind of one way content, I'm putting out a podcast, you listen to it, I don't really know what you think about it. And so what I get to hear feedback from real people who listen to my content, or who read it, that's fantastic. So those conversations were amazing. There were other people who had never heard about me before many of them who wandered over, they were kind of curious, because on my banner, it said are your practice without social media. So people are curious about that, do a lot of discussion about why that is important and tell stories about how that, you know is very impactful for them. And for me, I certainly heard a lot of stories about people who had an a following. Until one day they woke up and didn't have that following anymore because that platform had shut them down overnight. A lot of stories about that. So, you know, it was just cool to talk to new people in here about how I can help them. They were doing a lot of coaching for people that wanted it for people that wanted some help with their business. Others were asking about the program in particular, but I would say just a lot of no pressure, great conversations and actually coaching people and helping them and giving them pointers I had people ask, you know, for someone just getting started, what would be the one thing that you would work on first mid grade conversations around that. And it feels so wonderful, as the expert on what you teach about, as I'm the expert on what I teach about, it feels really good to just help people to just give them the information, help them and know you are going to take that and you are going to go use it. And it's going to be helpful to you. And so what I want to offer, if you're having any drama, about putting yourself into networking situations in person, and thinking that you don't want to work for free, or you don't want to help people for free, or you want to make sure that it's going to be fruitful for your business and you're going to get paying clients otherwise it isn't worth it, I really want to challenge you to just take a step back and think about the value that you are going to get by just getting practice talking about your business, but also the value that other people will get from what comes naturally to you and what you can help them with. And then how that will eventually come back to your business. That value that we put out in the world will always come back, it might come back from that person as a client might come back from someone they talk to, or someone overheard it, whatever it is, or the value that I think a lot of times comes back from us helping people just because we can and because it's the right thing to do. And because it feels good, not because we're afraid to charge them. That's a totally separate reason for helping people for free is thinking I should just do this because they can't afford it and I should just help them just totally different energy.

Andrea Nordling 29:46
That's not what I'm talking about. I'm talking about the leading with value and helping people ahead of time. Just because it's the right thing to do that will always come back in value and it might even be in value that it helps you solidify your ideas and your philosophies and your unique way of explaining things kind of what I've been talking about this whole episode, that might be the value that comes back that all of a sudden something clicks, and you realize, oh, when I said it that way, they really got it, I gotta go change my website to go, you know, put this phrase in, or whatever that might be. I was talking to one of my clients. And this was another really cool thing about this event is that there were several of my students in my program that were here that I had never met in person. So we had so much fun actually hanging out in person. And then I had other students that live in San Diego, but weren't attendees of the conference, but they live in the area. So they all came for dinner the first night, and then we all had this beautiful dinner, then I'd never met that any of them in person. So that was so fun. But in talking to one of them, who is in my program, but we were coaching, sitting around in the sunshine yesterday, which did not suck at all, by the way. We were talking about that we were kind of going back and forth on some of her messaging and how to articulate things. And as she was talking it through, when I was asking her questions, she like really said something in the most streamlined and concise way. That was just like fantastic. We said, okay, pause, go write that down. That's exactly how you need to say it, that was perfect. And that's the kind of thing that happens when you are putting yourself in a situation where you are having dialogue with people out in the wild, imperfectly, selling, not selling, helping, just being out there talking about your business, you have so many more of those breakthroughs. So I know that this kind of a sales pitch for live events, it's supposed to be go find some figure out where you can actually be amidst humans that need your help or are interested in how you help others. And that you can talk about it. Sometimes it will lead to collaborations sometimes it'll lead to clients, sometimes it'll lead to other referrals and other opportunities you cannot even foresee. So just put yourself out there, make it happen. Be with real people. And while you're at it, be born on purpose, be uncomfortable on purpose. We're going to talk so much about this over the next few weeks, because we are going to be talking all about time management. And is there anything more uncomfortable, then managing your time or not managing your time, going back to choosing your heart, it's really hard to be a disorganized hot mess and feel like you never have any time. That's really hard. It's also hard to figure out how to diligently manage your time and plan your calendar, and then actually do what's on your calendar. That's also hard, but you get to choose your heart, which one's gonna get you closer to your goals. Right, we're gonna choose your heart. So that's what is coming up shift to look forward to over the next few weeks, we're going to be talking all about time management. And I also have a five day training coming up that you need to enroll in where we're going to take all of it to the next level. So not only are we talking about time management on the podcast, we are also going deep into it hands on creating a color coded calendar for you to follow, and a business and marketing plan for your next 90 days that you are going to learn how to honor and execute in five to 10 hours a week so that over the busy summertime, you can be growing your practice, instead of barely scraping by and waking up in September having to start over from scratch and being totally overwhelmed. Not going to happen this year, you're going to actually have a plan and coaching and skills so that you can set a five to 10 Hour Work Week and actually grow your practice, make more money and arrive in September with momentum, clients and money in your business bank account. Promise not only is it possible, it is inevitable for you because you are going to tune into this training and follow everything you learn. So here is where you sign up for it build a profitable practice.com forward slash time. Okay, so build a profitable practice.com/time is where you're gonna sign up for the training. And you're going to learn all about exactly what you need to do to create your five to 10 hour work week. Yeah, and then next week, we are going to start talking even more about that and creating your 90 day plan. So choose your heart, put your head in the sand, or face your goals head on and go towards them. be bored on purpose, talk to people on purpose, put on your clothes and go to dinner, even when it would be way better to stay in your sweats do it on purpose.

Andrea Nordling 34:21
These are all of my PSAs for the day. And they are solely based on my own experience. And what I've been doing recently that I think has been working pretty well. So my brain resists it and so me yours, but I invite you to do these things anyway. Because all of the money all of the success and all the impact that awaits you in your business is on the other side of being uncomfortable on purpose, and probably even being a little bored, which we will definitely be talking about in our time management series. All right, my friend. I will see you next week for that discussion, part one of it. Have a wonderful next seven days and I shall see you then.