How I *Accidentally* Grew My Online Nutrition Practice By Selling Beautycounter

 

 Note: If you are already a Beautycounter consultant, welcome! You're going to get lots of value from the next few pages. Use the resources and make some magic happen for yourself.

If you're considering starting as a Beautycounter consultant and don't currently have a mentor in mind, continue reading to get a feel for my vibe. I'm not for everyone! ;) There will be info on how to connect with me for more info on joining our team at the end.

 

My Beautycounter Story:

When I started talking about the benefits of clean beauty and safer ingredients in our personal care products and makeup, I was growing my tiny little holistic nutrition practice that specialized in hormone imbalances in women ages 35-55.

I was growing my email list, had an online course that I sold, did some in person group classes, and things were starting to get momentum.

My email list, in particular, was starting to get a lot more subscribers. (I think there were about 1000 total at that time.)

Since I was so excited about the Beautycounter skincare products I was using, and was really fired up in particular about the safer ingredients and advocacy work that the company was involved in, I started talking about it in my email broadcasts.

Any idea what happened?

I sold products! To strangers on the internet...WINNING!

Ok, so that part isn't all that surprising.

Beautycounter products are very high quality and perform really well, plus they're backed by a no questions asked return policy. Of course people bought.

It's what happened next that I didn't expect:

My online course sales took off. People who had been on my email list for 6 months and had never shown any interest were testing out Beautycounter products through my link and then investing in my nutrition course shortly afterwards.

My takeaway: Some people want an entry point to improving their food OTHER THAN FOOD.

This is hard for us to grasp sometimes, as nutritionists, but it's the truth.

When you can share information from a 3rd party source (lots of data comes through BC on federal policies and how we are not protected as consumers) you don't have to create all the content from scratch.

You can give your audience (and their friends because this is shit that people spread the word about) a WIN. A way to be healthier without any restriction or habit changes.

That's a big deal. We tend to forget how intimidating dietary changes can be.

When you're growing your practice and aren't fully booked, yet, it is really helpful to have multiple entry points for new people that find you. 

It's giving a little extra help when you're finding your voice, getting the tempo of communicating with your audience, and growing your wellness biz in the beginning. 

Like I said, you have more to talk about and share, and others can share for you! We love to tell our friends about the amazing products we use, which obviously spreads the word about your business as a whole. This is how momentum builds, my friend.

I know most people do direct sales face to face, but I've had incredible success by doing it 100% online, which I'll talk about next.

 

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